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2022: The Year of the Very Peri

2022: The Year of the Very Peri

A «dynamic periwinkle blue tone with a vivifying purplish red undertone that blends the fidelity and constancy of blue with the energy and excitement of red». This is how the authoritative Pantone Color Institute describes Very Peri 17-3938, the “color of the year”, which promises to be the undisputed protagonist of the Spring/Summer 2022 fashion collections, and able to influence, as always, also interior design, graphic design and a thousand other sectors. Dedicated to courage, renewal, and the expression of the moment of transition we are going through, Very Peri is a bold and joyful color, warm and enveloping, which favors creativity, releases joy and transmits a kind of carefree confidence, rekindling gratitude. It is a promise of the change and rebirth that we would not be able to give up.

«Pantone Color of the Year reflects what is happening in our global culture, expressing what people are looking for with a color they hope is the answer», said Laurie Pressman, Vice President of the Pantone Color Institute. «As society continues to recognize color as a fundamental form of communication and a way of expressing, influencing and creating ideas, emotions, and involvement and connection, the complexity of this new blue hue infused with red-purple, highlights the boundless possibilities that are right in front of us». Apparently, an echo of the words by Pablo Picasso: “When I no longer have blue, I wear red”.

borsa in silicone damascato cini n°2 dampai

Cini n°2 damasked silicone violet color

borsa in silicone cini n°2 viola dampai

Cini n°2 damasked silicone violet color

borsa in silicone damascato cini n°2 viola dampai

Cini n°2 damasked silicone violet color

Created from scratch for the first time in the Institute’s 22-year history, Very Peri paints the future in a reassuring light, combining tradition and innovation by crossing virtual borders – such as the metaverse and digital works – and opening us to a new perception of everyday life, while we are in the midst of rewriting our lives.

Text by Marco Tenucci



Once upon a time there was Peace & Love

Peace & Love dampaì

The symbol of peace and brotherhood, created by the British designer Gerard Holtom in 1958, can be read as the stylized representation of an embrace and for this reason in the 60s and 70s of the last century was adopted by the hippies – the “flower children” – to represent a slogan that has become legendary and universal: “Make love not war“.  It accompanied the demonstrations for nuclear disarmament and anti-militarism for over a decade, which culminated in the protest movements against the war in Vietnam. In August 1969, a six hundred acre hay field near Bethel, a rural town in New York state, hosted the Woodstock Festival, the most famous musical event of all time. Three days of peace, free love, rock music – and lots of rain – attended by five hundred thousand young people and the most influential artists of the time, from Joan Baez to Janis Joplin, Jimi Hendrix to Joe Cocker, and Jefferson Airplane to Crosby Stills Nash & Young. During the “three days that changed the world” that bare and minimalist brand appeared everywhere, on the faces and bodies of boys and girls, on jeans and T-shirts, on posters, stages, banners and Flower Power Volkswagen vans (“put flowers in your guns”); an icon on the road of an ideology founded on equality, respect, and non-violence. A circle and three lines, what else? A distillation of purity and simplicity that we wanted to paint yellow, the color of light and attention, wisdom and hope. So that “Peace & Love” and its imprint still unleash their gentle strength and are not just a memory.

Peace & Love dampaì
Peace & Love dampaì
Peace & Love dampaì

text by  Marco Tenucci

to Plautilla Bricci

to Plautilla Bricci

Particolare della copertina del romanzo “L’architettrice” di Melania Mazzucco

History and biographies have always fascinated me. The sources of inspiration for my projects, whether of architecture or design, are often female figures. Their stories speak of talent, vision, new languages ​​and an almost total absence of social recognition. For some years now, I have decided to link my design directly to their memory. The names of the Dampaì design objects-to-wear are a tribute to the female personalities that I feel closest to me.

Simona Giovannetti

One of these is Plautilla Bricci (1616 – 1705), the first female architect in history.

Melania Mazzucco, in her novel “The architect” (Einaudi, 2019), gives her the recognition due by relocating her in the place that she deserves, and not only in the pictorial and architectural panorama of the Baroque Rome of that time.


A Plautilla

We are in the first half of the seventeenth century, immersed in a Rome full of artistic and cultural ferments. Plautilla is the daughter of Giovanni Bricci, painter, draftsman, playwright, a witty, free and original man who satisfies his fervent curiosity by enriching a vast library of universal knowledge, something not common at the time for a representative of the working class. Giovanni educates his daughter in painting, encourages her in her work and introduces her to a creative environment frequented by unknown artists as well as illustrious personalities such as the eclectic Gian Lorenzo Bernini, Giovanni Romanelli known as Raffaellino, Pietro da Cortona, Salvator Rosa, the great Francesco Borromini. But it will be the meeting with Abbot Elpidio Benedetti that will change Plautilla’s life. An intense and indissoluble bond forms that, between presences and absences, over time will see the initial passion transmute into a more complex and articulated feeling, made of deep friendship, esteem, mutual support, and shared planning.
Elpidio will later renounce his love to serve Cardinal Giulio Mazarin, and Plautilla will devote herself body and soul to art and architecture. Their paths will cross, once again, in the construction of an extraordinary residence on the Janiculum Hill, near Porta San Pancrazio: Villa Benedetta, named after their ideal daughter, but always called “del Vascello” for its bizarre shape with the prow that points towards the Vatican, immersed in a play of waves and with a spectacular view of the Eternal City. But it was Elpidio, who had trusted in Plautilla’s genius for the design and execution of the villa, who obscured her name by mentioning her only as an assistant to her brother Basilio Bricci. “The world is not ready to accept that a woman builds a house for a man,” he had told her. Plautilla understood, but without forgiving, because her work and her independence always counted for more than the ephemeral illusions to which we often surrender our feelings.

So that this memory is not lost, “our” Plautilla is dedicated to her. And to all women architects.

Disegno del Vascello – prospetto longitudinale 1663 – Archivio di Stato

Bernarda Handbag Cini:

MUTEVOLE (Transformational): Long live Neoprene!

MUTEVOLE (Transformational): Long live Neoprene!

Waterproof and heat-insulating, elastic, resistant to atmospheric agents and aging, neoprene has always been used to make diving suits, giving us the priceless thrill of swimming and diving into the sea at any temperature.

Faithful to the virtuous philosophy of wear aware, that is to say ‘conscious’ wearing, DAMPAÌ uses it for the bags of the Ethical & Friendly line which also uses recycled leather, felt obtained from plastic bottles, and silicone which is a durable and recyclable material. When Chiara Ghiggi – diving instructor and passionate participant of the Grand Bleu – suggested creating a casual and ‘sustainable’ fashion accessory by reusing the neoprene of the now defunct diving suits, we liked the idea and got to work, convinced that even the late Jacques Mayol, legendary deep-sea freediving specialist adopted by Elba, would have appreciated this romantic and green challenge. Simona Giovannetti, head and soul of Dampaì, unleashed her creative genius and after a few days of cutting and sewing MUTEVOLE, a soft and practical bag / backpack with a minimal and original style and made of 100% neoprene, was born in the house workshop of imprisonment in Porto Azzurro, thanks to the precious help of Sinan and Yosmeri.

Carefully finished with steel eyelets and a rope lace with a logoed end, MUTEVOLE can be combined with a comfortable neoprene wallet, with a zip and carabiner, perfect for accommodating everything that is not found when looking for it.

Text by Marco Tenucci

From houses to things …

From houses to things ...

The architect Simona Giovannetti photographed by the artist Pablo Massa

I arrived on Elba by chance; I was a child, only ten years old. I lived in Taranto with my family and my father worked at Italsider, today Ilva, an acronym that happens to be the same as the Latin name for the island of Elba. A name, a destiny.

We wanted to move and the company had suggested Cogne, in the Aosta Valley . My father accepted, but as soon as he got off at the station he suffered an allergic asthma attack. Cogne would not be the place where we would move. The next proposal was Elba , where Italsider managed the mines for the extraction of iron.

This is how I arrived on the island, by pure coincidence .

I have often wondered how my life would have changed if I had grown up in the mountains instead of by the sea. I think the liquid element would still have called me to itself. Because I am a woman of the sea . Viscerally linked to Elba and so proudly an islander that whenever I am abroad I always find a way to point towards where I come from.

Elba has given me a lot. I have always cultivated a passion for design , which according to public opinion I could have developed only by attending the good salons and having the right acquaintances in Milan, Paris, London, and New York. My classmates at the Faculty of Architecture, who had the same dream in their hearts, were living there, in the undisputed capitals of fashion and design. Instead, stubbornly, I stayed on the island and, after years of designing houses, I created DAMPAÌ , an ambitious project based on fashion bag and accessories that has strong roots in the territory. All the members of the factory, for example, live on Elba and from the beginning our advertising campaigns have involved only people from the island, who therefore feel part of the whole idea, like a choir.

In 2017 I moved the warehouse and opened a small workshop inside the Pasquale De Santis prison , in Forte San Giacomo in Porto Azzurro . From that moment the bond and the collaborative link with my island have been strengthened, if possible, even more.

The prison experience, with people secluded for years, is changing my way of feeling about and organizing work. You have to live this experience to understand it. Today I have two employees, Sinan and Yosmari. Zhang returning home at this time, having taken advantage of the opportunity he was given after nearly two years of excellent work for Dampaì. With Yosmari I cut, sew and take care of the warehouse, while I have entrusted the management of the online shop to Sinan. A climate of understanding has been created, of genuine respect. And it functions.

There is pride in having done something good together, that is not taken for granted. It’s working. The perception of gratitude and the feeling of having built something. I believe in further focuses me on my project. I am convinced that we must dare, that we must have the courage to embark on a company that we believe in, and then even the difficulties can be overcome.



Among the architectural discoveries on Elba that the publisher Pacini collected in the book “CASE MODERNE HAUSER” – from Roberto Gabetti and Aimaro Isola to Gio Ponti – it was a pleasure and a source of pride to find my renovation and expansion project of a villa located in Capo Bianco, one of the most evocative places on the island.


In the aforementioned project I transformed “Villa Meroni” by proposing a new typology more suited to the coastal area where the building is located, while maintaining the existing materials and the large openings already present in the original building.


The direction of the work was very well supervised by the surveyor Mauro Zamboni with whom, in deep friendship and esteem, I worked for many years in the technical and design studio in Portoferraio, which I left in 2018 to follow DAMPAÌ.

THE “villa Meroni” PROJECT

current state

project state


blog Parlano di noi Dampaì su Fashion Trends

Fashion Trendsetter is a very popular American portal that offers up-to-date information on fashion from the main trade fairs, focusing in particular on fashion design and trends related to color. It is no coincidence that in January 2022 they dedicated a large space to Very Peri, the “Pantone Color of the Year”. Among the many products on display, our unmistakable silicone clutch bag stands out, strictly… Very Peri: https://www.fashiontrendsetter.com/v2/2022/01/13/trend-inspiration-color-of-the-year-2022-pantone-17-3938-very-peri/

blog Parlano di noi Dampaì su Aziende Informano

Often behind good news there is the work of companies, professionals, associations and institutions. The portal Azienda Informano  presents products, services, initiatives, events and studies from Italy that never stop coming. And we are there too with the versatile Cini N ° 2 in damasked silicone in Very Peri color, the shade chosen by the Pantone Color Institute to portray 2022: https://www.aziendeinformano.it/2022/01/24/very-peri-colore-pantone-2022/

blog-parlano-di-noi-Ristrutturo e Rinnovo Casa dampai

Ristrutturo e rinnovo casa, the historic bimonthly magazine dedicated to renovation,  is aimed at all architecture lovers and professionals in the sector. It is a precious point of reference in all cases where you have to face a partial or total renovation of your home. In the December 2021 / January 2022 issue, in the “Party Ideas: Design Christmas” section, our stylish silicone clutches stand out, with their eco-friendly, durable and recyclable material.

blog-parlano-di-noi-Exklusive Wohnwelten dampai

Since 2008, the elegant German magazine Exklusive Wohnwelten has been dealing with furniture and lifestyle, with an in-depth focus on seasonal news and trends. In the “Summer 2021” issue, the magazine highlights our baskets for the home (big, medium and small) in regenerated leather, an eco-friendly material that we have chosen to make our small contribution to protecting the environment. Practical and decorative, they integrate with any type of furniture and lend themselves to containing objects of all kinds.

Virtuous projects, company best practices, and testimony from entrepreneurs, researchers, and creative people committed to promoting a new way of doing business, more attentive to the well-being of the individual and the environment. Wise Society is an international multimedia platform dedicated to improving the quality of life in an ethical and sustainable way. In this interview (https://wisesociety.it/energia-e-impresa/dampai-dal-silicone-al-neoprene-nel-solco-delleco-design/) Simona Giovannetti, creative soul of Dampaì, talks about eco-design , “wear aware” and the ethical dimension of work.

rassegna stampa aprile 2021 rivista 9 mesi dampai

Bimonthly for pregnant women, 9 months offers many tips to better deal with pregnancy, the moment of childbirth and the period immediately following. The April / May “Shopping” section, dedicated to fashion accessories for spring, hosts our versatile and colorful Pouch and Pouch-Small, silicone clutch bag with spiral zip and logoed zip puller, to be carried by hand or on the shoulder thanks to the shoulder straps interchangeable.


Bimonthly printed in New York and distributed nationwide, Art Bodega Magazine combines editorial content, celebrity news as well as a guide to the latest hotspots and trends in fashion, health, fitness, culture, travel, beauty and more. . In the “The Item List” section of the Spring 2021 issue, the set of Bernardino silicone bracelets with logoed steel bar stands out.

Very popular news weekly, Vero is a well-balanced cocktail of news, stories and characters. In the “Moda stile” showcase of n. 11/2021, among evergreen garments, seductive proposals and irresistible accessories there is also our creative Bernardino , a set of multi-strand silicone bracelets with a logo-ed steel bar.

In its second year of life, the elegant Algarve Plus Magazine fully explores lifestyle, fashion, food and iconic places. In the March issue, the “Up front” column features Lucia n°4 in silicone, enhancing the chromatic range and the different customizations.

Born to bring our country closer to English-speaking readers all over the world, Italy! is a magazine dedicated to our excellence, from places to food and wine, from culture to fashion. In the February / March issue, the “Top Picks” space presents Cini n °2 in silicone, defined as “bag of cool”.

Travel often, live well. Even in this difficult moment the spectacular Drift Travel Magazine continues to show us the world in its infinite facets. And to make us dream. In the Winter 2021 issue, inside the “Travel Gear” showcase, our Lilly and Cini n °1, both in regenerated leather, show off their exceptional versatility.

The first Italian magazine dedicated to pregnant women, 9 months offers serious and targeted advice to deal with the magical and delicate moment of pregnancy. In the “Shopping” section of December / January 2020/21 a flamboyant Lucia n °1 in regenerated leather is presented in two of its four combinations.

Special thanks to Eva Aprile Head of Press Loft Italia |  and follow us on our Exclusive Space where you can download all the Dampaì material published!

Deep Red


Red has the impetus and dignity of an intrepid heart (Man Ray)

When, every year on February 14, Valentine’s Day knocks punctually on our door, everything around us has already taken on total red colors for days; from flowers to cards, from chocolates to hearts, from clothing to any type of gadget. Just think that in the last twenty years the Pantone Color Institute – which identifies the new trends in terms of color – has repeatedly suggested a variation of red, from Chili Pepper to Grenadine, from Living Coral to Flame Scarlet, from Valiant Poppy to True Red. Many shades but a common denominator: symbolizing passion and anger, jealousy and sin, pulsing blood and eager lips – in short, life and love.

Fashion journalist Diana Vreeland, considered a style icon in the 1960s, said that “Red is a great clarifier – bright and revealing. I can’t imagine getting bored with red – it would be like getting bored with the person I love. ‘ And since we, too, hate boredom, here is all the red of our collections.

Happy Valentine’s Day!


Text by Marco Tenucci


blog- anello lovejoy con sfera gialla


For the advertising campaign of the LOVEJOY RING, Andrea, Claudia, Marco and of course I decided to photograph girls of non-Italian ethnic origins, either born on Elba or who simply live here. With the ring on, they were supposed to assume the typical position of those who demand silence, with a finger to their nose. A decisive gesture, a message, addressed to those who, especially in those months, screamed in the media about the desire to close national borders to those arriving from distant territories.

Launched a call on Facebook!

We launched a call on Facebook, and set up a photo shoot at my house, as always, and on a winter afternoon on Elba we waited for the “models” to arrive.

Girls we knew and girls we had never seen or had never met came. They came alone, with a friend, with a boyfriend or with their parents.



The night before, I had gone to the cinema and in the line behind me was Michela, a beautiful girl with Asian features. I asked her if she wanted to participate in our advertising campaign and the next day she arrived accompanied by her father. She did not know the other girls, but immediately a sense of connection arose between them all, perhaps because all of their origins were at once so different and yet so close. The shyness and mistrust of the first moments disappeared quickly.

Soufian, a boy from Morocco who has lived across from my house for many years, read the post on Facebook, and telephoned to ask me if Martina, his partner, 100% Italian and mother of his daughter, could be photographed: “Of course ! “

Finished the job

We had photographed the last girl and were all enjoying a final cigarette together, when Jennifer arrived with her parents: her mother from the island of Elba and her father from South America. Jennifer hadn’t wanted to come, she thought she looked ugly and didn’t want to appear, but her mother pushed her to be photographed and she was right: Jennifer was beautiful.
We worked, laughed, and talked; some of the girls did not yet have Italian citizenship, but we all felt like “islanders”.
We photographed all the girls who came to visit us: all beautiful, all Dampaì!




Ai WeiWei


* Il mondo è una sfera, non esiste Est o Ovest.







The LoveJoy Ring

is an expression of the binary system of joy, the DAMPAÌ philosophy.

The LoveJoy series was created at the beginning of 2015, in conjunction with the passage of the comet C / 2014 Q2, better known by the name of its discoverer, the Australian Terry Lovejoy, and visible as a luminous trail in the skies of the northern hemisphere of our planet, in a southerly direction, projecting onto the constellation of Eridanus, at the bottom right of that of Orion …

LoveJoy is the DAMPAÌ ring: the steel support where you can insert and play with colorful, brilliant and pearly spheres.

The colors vibrate and transform us ….










is a design object to be worn in a game of combinations.


it’s color, it’s design, it’s play, it’s emotion.


The visual communication campaign with the girls of Elba, all so different, all so beautiful!

YES to love, YES to joy, YES to all geographic backgrounds.


Shopia e Nadia

Is silicone eco-friendly?

Braccialetti in silicone con accessorio in acciaio Bernardo&Cuore Dampaì

Silicone is indisputably a sustainable alternative to plastic.

Eco-friendly: silicone, unlike plastic which is a derivative of petroleum, is a derivative of silicon and due to its composition is considered part of the rubber family. Silica is one of the most widespread natural resources on earth and is absolutely non-polluting. It has been used for centuries for the production of glass and is currently used in many industrial sectors.

Resistant and non-toxic to aquatic or soil organisms: silicone resists extreme changes in temperature – from very cold to very hot – without melting, cracking or degrading.  It is practically indestructible, unlike plastic which, dispersed in the environment, breaks down into micro-fragments (microplastics) contaminating our land, the oceans, and becoming food for the animals that confuse the brightly colored pieces of plastic waste for food.

Recyclable: Silicone is not a hazardous waste and, although not biodegradable, it can be recycled after a lifetime of use.

Respectful of the environment: it does not contain oil, does not contain lead, does not contain PVC, all potentially harmful substances for both human health and the environment.

Silicone mon amour

Versatile, resistant, recyclable after a long life, non-polluting, respectful of the earth, flora and fauna, seas and oceans: silicone is indisputably a sustainable alternative to plastic. Polymer, manufactured from silica, which is found in great abundance in rocks and sand, and which has been used for centuries for the production of glass; silicone is a material that lends itself to multiple uses above all in the field of design and fashion accessories. A striking example is the line of 100% silicone bags that Dampaì has combined with the classic production of leather and recycled leather bags.

The brand, founded in 2011, fruit of the creativity of Simona Giovannetti, Elban architect and fashion designer who has always been attracted to the colorful world of plastic, has found in silicone a valid eco-friendly alternative.

 “I needed a material capable of overcoming numerous challenges: safer for health than plastic, completely recyclable and therefore with less impact on the environment, but at the same time durable, unalterable, hypoallergenic, soft, able to sustain and if possible, expand the chromatic range in which our collections are realized”.

 “This is how they came to be created: Cini n ° 2, Cini n ° 3, Lucia n ° 4 and the Pouch, all made of a silicone carefully chosen to withstand intense use and capable, in their versatility, of embodying style and taste, and lasting over time, because

“a design bag is forever “.

Four models different in design, size and color, but united by a virtuous project and a romantic slogan:

“Silicone mon amour”.

Testo di Marco Tenucci

Art in shop window

Art in shop window

DAMPAÌ, since 2017, has made its showcase available in the DAMPAÌ STORE in Portoferraio on the island of Elba, to artists who have had something to tell.

The DAMPAÌ STORE of Portoferraio is located on one of the most beautiful promenades in Italy: the Calata Mazzini.

Barbara Blin – September 2021
Barbara Blin – September 2021
Sebastiano Lo Manto – August 2021
Sebastiano Lo Manto – August 2021
Alessandra Corti – July 2021
Alessandra Corti – July 2021
Giovanni Ronzoni – June 2021
Giovanni Ronzoni – June 2021
Rossella Bessi – September 2020
Rossella Bessi – September 2020
Elia Fabbri – August 2020
Elia Fabbri – August 2020
Pablo Massa – July 2020
Pablo Massa – July 2020
Walter Puppo – August 2019
Walter Puppo – August 2019

In July 2018 ARTE in VETRINA was dedicated to the ElbaBookFESTIVAL as it has always been a supporter of this independent publishing festival that takes place in Rio nell’Elba (on the island of Elba), because words are important to DAMPAÌ.

DAMPAÌ & ElbaBookFestival – July 2019
Francesca Groppelli – June 2019
Manuela Cavallin – June 2019
Manuela Cavallin – June 2019
Walter Puppo – November 2018
Walter Puppo – November 2018
Sig. Mati – October 2018
Sig. Mati – October 2018
Laura Valleri – September 2018
Laura Valleri – September 2018
Angela Galli – August 2018
Angela Galli – August 2018
Patrizio Usai – July 2018
Patrizio Usai – July 2018
Federico Serradimigni – June 2018
Federico Serradimigni – June 2018
Pablo Massa – August 2017
Pablo Massa – August 2017
Pablo Massa – August 2017
Sig. Mati – July 2017

The ARTE in VETRINA project in 2021 will be included in our online shop and each artist who will be able to arouse our interest will be selected and will be able to exhibit and sell their own work of art in the Dampaì Showcase.

For information write to press@dampai.it


Barbara Blin  #tempoturchese
Sebastiano Lo Manto #sebastianolomanto
Alessandra Corti @alessandra.corti.progetti
Giovanni Ronzoni @giovannironzoniarchitetto
Rossella Bessi @rossbessart
Pablo Massa @pablo_massa
Elia Fabbri @eliaatratti
Walter Puppo @walterpuppo3904
Francesca Groppelli @francescagroppelli
Manuela Cavallin @manuelacavallin
Sig. Mati @signormati
Laura Valleri @vallerilaura
Angela Galli @angelikartinfiniito
Patrizio Usai @patrizio.usai.photo
Federico Serradimigni @federicoserradimigni

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