HERE’S THE STORY OF OUR LOVEJOY RING ADVERTISING CAMPAIGN
For the advertising campaign of the LOVEJOY RING, Andrea, Claudia, Marco and of course I decided to photograph girls of non-Italian ethnic origins, either born on Elba or who simply live here. With the ring on, they were supposed to assume the typical position of those who demand silence, with a finger to their nose. A decisive gesture, a message, addressed to those who, especially in those months, screamed in the media about the desire to close national borders to those arriving from distant territories.
Launched a call on Facebook!
We launched a call on Facebook, and set up a photo shoot at my house, as always, and on a winter afternoon on Elba we waited for the “models” to arrive.
The night before, I had gone to the cinema and in the line behind me was Michela, a beautiful girl with Asian features. I asked her if she wanted to participate in our advertising campaign and the next day she arrived accompanied by her father. She did not know the other girls, but immediately a sense of connection arose between them all, perhaps because all of their origins were at once so different and yet so close. The shyness and mistrust of the first moments disappeared quickly.
Finished the job
THE WORLD IS A SPHERE,
THERE IS NO EAST
* Il mondo è una sfera, non esiste Est o Ovest.
The LoveJoy Ring
is an expression of the binary system of joy, the DAMPAÌ philosophy.
The LoveJoy series was created at the beginning of 2015, in conjunction with the passage of the comet C / 2014 Q2, better known by the name of its discoverer, the Australian Terry Lovejoy, and visible as a luminous trail in the skies of the northern hemisphere of our planet, in a southerly direction, projecting onto the constellation of Eridanus, at the bottom right of that of Orion …
LoveJoy is the DAMPAÌ ring: the steel support where you can insert and play with colorful, brilliant and pearly spheres.
The colors vibrate and transform us ….
is a design object to be worn in a game of combinations.
it’s color, it’s design, it’s play, it’s emotion.
The visual communication campaign with the girls of Elba, all so different, all so beautiful!
YES to love, YES to joy, YES to all geographic backgrounds.
Shopia e Nadia